Belgian Sustainability
Business Game
14th Edition
March 7th 2026

Where top students solve real-world sustainability problems. Ready to join the challenge?

REGISTER NOW

What Is The BSBG ?

The BSBG is Europe’s largest CSR-focused business game, bringing together ambitious students ready to tackle real corporate challenges. Organized by Junior Consulting Louvain in partnership with major companies, the BSBG offers a unique opportunity to step inside the world of sustainable business.


Throughout the day, teams of four (formed by two duos) work on two real-life cases designed by companies committed to strengthening their sustainability strategy. You won’t be solving theoretical exercises. You’ll be addressing the same challenges companies face today and proposing the solutions they could implement tomorrow.


Your ideas will be evaluated by an exceptional jury composed of professors, industry experts, and corporate partners.


The BSBG is open to students from the second year of a bachelor’s degree to master’s level, from all backgrounds and universities. We strongly encourage multidisciplinary and international teams, as diverse perspectives lead to the most innovative outcomes. If you're eager to sharpen your skills, boost your CV, meet industry leaders, and enjoy an exciting day of challenge and innovation, the BSBG is the place to be. Register now and shape the future of sustainable business.

Our Partners

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Venue: UCB’s Headquarters in Brussels

This year, the Belgian Sustainability Business Game will take place at UCB’s headquarters in Anderlecht. This corporate campus offers modern, spacious work areas and professional meeting rooms that provide an ideal environment for collaboration and problem-solving. Easily accessible by public transport, the site allows participants to navigate the event smoothly and in a sustainable way. Hosting BSBG at UCB gives students the opportunity to work in a dynamic setting within one of Belgium’s leading innovative companies.

Testimonials

Explore testimonials from past participants and sponsors.

LSM Cup 2019 Winner

The LSM Cup was one of my bachelor’s most rewarding challenges. It’s an intense day, where you have to adapt yourself to new teams, being creative respecting short deadlines in order to find solutions for big companies. These few hours allowed me to learn so much, all this in an incredible atmosphere. We all come out winners, don’t hesitate to try the experience!

— Raquel Salvador

Former CEO at AFC Leuven

To me, the LSM Cup was a great opportunity to apply my technical knowledge and use creativity to solve problems that go beyond day-to-day business. Solving CSR-related cases with a real impact in an diligently prepared environment was what made the LSM Cup stand out to me from other Business Games.

— Hendrik Van Putten

LSM Cup 2019 Participant

For bringing me a unique experience compared to what every Business student practices, I can only recommend you to participate. You will come out of it winners, with or without prize.

— LSM 2019 participant

Union Wallonne des Entreprises, LSM Cup 2019 Jury

The LSM Cup is a real win-win! A win for companies, by bringing ‘out-of-the-box’ ideas to their strategy, sometimes surprising, often innovative. Win for students, who have a unique opportunity to analyze in a few hours a case of business strategy, in an agile and collaborative way. Their output will then be submitted to the evaluation of a professional jury coming from different horizons, and will perhaps seduce the managers of the company that launched this challenge!

— Olivier de Wasseige

JE Belgium, Former LSM Cup Main Organizer

The LSM Cup is a unique experience. Being immersed for a day in a sponsor’s office and solving the cases as a team makes it an intense and challenging event. I had the opportunity to participate two years ago and then to organize it last year. This allowed me to acquire an experience and live unforgettable moments. If you have the opportunity to participate, don’t hesitate for a moment!

— Geraldine Staumont

LSM Cup Participant

The LSM Cup is an opportunity every student interested in CSR, should seize. The circulation of ideas and the fruitful debates allowed me to see things in a different way. Strongly recommend !

— Valère Piérard